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Duplicate Content

January 11th 2008 08:43
Copying content from other sources on the web for your own blog will hurt your search engine ranking. Google (and other search engines) take into account the "uniqueness" of a site's content (text and images) in their ranking algorithms.

If a site (or page on a site) mainly consists of text or images copied from another website they will usually rank poorly. Just changing the order of the paragraphs will not help either, or just copying just a segment of the text. If you want to duplicate content safely it needs to be completely rewritten.

This also applies to "quoting" from another source. Quoting is fine, but make sure that no more than 1/3 of the text of your post consists of a quote from another source. Copying an entire article, and then putting a link to the source after it with a few quick comments is not a good idea either. You would be better off simply having just the link and your short comments without the copied text.


In summary? Quality unique text and image content is best.
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Moderated by jon
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