jon
CibbuanoCorrect use of Meta Tags and URL
October 3rd 2007 09:57
Using the Meta Tags and URL correctly for each post on your blog can make a big difference to the amount of Search Engine traffic your blog will attract.
There is a lot of debate amongst the SEO (Search Engine Optimization) people about whether meta tags are used by the search engines at all anymore. From my experience if the search engine trusts your site they will at least take notice of the Title meta tag.
Another important factor is the URL of a given post. The part which changes for every post -- the directory -- is the section of the URL which we are concerned about:
www.orble.com/this-part-here/
On Orble these two factors are both controlled by the Short Title field. Whatever you put in here will determine both the Title tag and the URL directory. As such it should be short, sharp, and contain only the most relevant and unique keywords which describe the content of a given post. In many, if not most, cases the Short Title field will differ from the post Title as the two are targeted at different audiences. The post Title is written to attract real life readers. The short title is for the search engines.
A couple of examples will serve us well here:
Title: "Yummy Scrummy Chocolate Muffin Recipe"
Short Title: "Chocolate Muffin Recipe"
Don't include a keyword if it's already in the domain of the blog. For instance if the Chocolate Brownie post was on Recipe.org.au then you would make the short title "Chocolate Muffin" so you are not repeating yourself.
Title: "The eagles win again against the Swans at Subiaco Oval"
Short Title: "Eagles defeat Swans"
Title: "Paris: A guide to my favorite city in Europe"
Short Title: "Paris Guide"
Title: "Little Miss Muffet sat on a tuffet eating her curds and whey"
Short Title: "Muffet Tuffet Whey"
One important caveat. Don't go through and change all of the Short Titles of your old posts. There is no quicker way to scare the Search Engines away than for all of the URLS on a website to change overnight. Just keep it in mind for your future posts.
There is a lot of debate amongst the SEO (Search Engine Optimization) people about whether meta tags are used by the search engines at all anymore. From my experience if the search engine trusts your site they will at least take notice of the Title meta tag.
Another important factor is the URL of a given post. The part which changes for every post -- the directory -- is the section of the URL which we are concerned about:
www.orble.com/this-part-here/
On Orble these two factors are both controlled by the Short Title field. Whatever you put in here will determine both the Title tag and the URL directory. As such it should be short, sharp, and contain only the most relevant and unique keywords which describe the content of a given post. In many, if not most, cases the Short Title field will differ from the post Title as the two are targeted at different audiences. The post Title is written to attract real life readers. The short title is for the search engines.
A couple of examples will serve us well here:
Title: "Yummy Scrummy Chocolate Muffin Recipe"
Short Title: "Chocolate Muffin Recipe"
Don't include a keyword if it's already in the domain of the blog. For instance if the Chocolate Brownie post was on Recipe.org.au then you would make the short title "Chocolate Muffin" so you are not repeating yourself.
Title: "The eagles win again against the Swans at Subiaco Oval"
Short Title: "Eagles defeat Swans"
Title: "Paris: A guide to my favorite city in Europe"
Title: "Little Miss Muffet sat on a tuffet eating her curds and whey"
Short Title: "Muffet Tuffet Whey"
One important caveat. Don't go through and change all of the Short Titles of your old posts. There is no quicker way to scare the Search Engines away than for all of the URLS on a website to change overnight. Just keep it in mind for your future posts.
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